Next Trends in the Graphic Arts Industry

graphic-design-studio-27071813According to a report by IBISWorld, one of the largest industry information providers in the U.S., graphic design is a $13 billion industry employing 159,153 professionals.The graphic arts industry comprises companies or businesses that plan, design, and manage the production of visual communication in order to convey specific messages. Graphic arts utilizes various tools of visual communication like color, typography, photography, illustrations, animation, etc. to convey messages, ideas, and thoughts.Needless to say, it’s one of the most creative fields of our times, and one needs oodles of talent to break into this industry. It’s also evolving with trends changing almost daily. What is hot today is stale tomorrow.Given this context, one of the biggest challenges aspiring and practicing graphic designers face is keeping themselves abreast of the trends in the graphic arts industry. So, if you are thinking of taking a leap into this exciting world of color and design, here are a few upcoming trends you could benefit from knowing about • Design across platforms: In the age of the iPhone and the iPad, its no longer possible to remain scalable unless you learn how to design across platforms. So, in addition to creating designs for print, electronic mediums, and the web, it’s essential for designers to be able to create visual content for tablets and mobile devices as well. Therefore, make sure your graphic arts program provides you the skills to create designs for multiple platforms.• Become an entrepreneur: A recession is probably a great time to launch your own graphic arts venture. Just think about it. The start-up cost of launching such a business is pretty low, so you don t have to spend sleepless nights worrying where to find investors in these tough economic times. Additionally, you won’t have to contend with the pressures of layoffs, pay cuts, reduced working hours, etc. that have become a part of modern-day corporate life.• Go green: This is also the right time to start thinking about reducing your carbon footprint. Just like every other business, the graphic arts industry is also trying its best to be environmentally responsible by adopting green practices such as using recycled and non-toxic materials and creating designs inspired by nature.Although some so-called industry watchers” will have you believe that one doesn’t t need a graphic arts program degree to make it as a graphic designer, that s not necessarily the case.You may find more and more employers asking for a college degree when you are out hunting for a job, and not having graduated from a graphic arts program may actually set you back in your search. In fact, a bachelor’s degree is increasingly becoming the minimum credential for a variety of entry-level and advanced graphic art roles.However, you may be able to secure some assistant positions after completing an associates degree in graphic arts. The good thing is that many online graphics art degree programs are available at both bachelor’s and associates levels that provide comprehensive training for this field.But remember, this is one profession where having a body of work to showcase is almost as important as having a relevant academic credential. Don t wait until you graduate from college or university to start building a portfolio. Look for intern positions or freelance projects that allow you to apply your talent and knowledge to some seriously mind-blowing work!

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